This has been a hectic series of film ups and downs over the past years; first there was "Friday" which was lame, then there was "Next Friday" which I thought was hilarious, and then there's this film which is a complete low point in the series, which is saying a lot considering this is awful compared to the other lowbrow comedies of this movie series. Ice Cube can't know when to quit when it comes to making bad movies, and he doesn't know that Mike Epps is an awful comedic actor. Friday has been a series of highs and mostly lows and hits and misses, especially when applied to the comedy. With this film, Ice Cube serves up only misses when applying to comedy or humor. Cube doesn't attempt to improve on his characters except he lowers them to the lowest common denominator and for some reason can't get over the tired ethnic clichés and stereotypes.
       Craig and Day Day aren't any funnier than they were in the first sequel and become recycled personalities from the first two. The movie continues with the clichés from the two invalid leading men who are mostly uneducated and unemployed and work at a mini mall owned by a foreign man who attempts to speak slang when speaking to the Craig and Day Day. If that's not bad enough, across the street, there's a store full of the latest styles in fashion owned by a short pimp who has a good looking girlfriend who (obviously) takes an interest in Cube's character Craig to serve a thankless role as the tacked on love interest. This film is writhing with loathsome unrelatable characters and many characters that make it hard to laugh at when they're so badly written and obviously pulling for the usual jokes referring to drugs, African American people, and life in the ghetto. Mike Epps' shtick as the blundering idiot gets really old really fast; it was endearing in "Next Friday" and then crossed into the wretched "All about the Benjamins" and then transferred into "The Fighting Temptations" and once again recycled into this film.
       He should learn a new character routine; Cube manages to once again underplay his role in this, narrating the entire film (like anything this mindless needs it) and either delivering his comedy lines poorly or off-time. The supporting cast could not be more aggravating with the Pap's character and Uncle Elroy returning once more, not to mention a mustached old female landlord, and her homosexual ex convict son. Yawn! It's odd that Ice Cube should write a comedy when he doesn't have a funny bone in his body and he manages to display his knack for the ordinary in this film with poorly written situations and characters who deliver lame one-liner jokes at the drop of a hat.

Cube should learn when to quit when he's ahead. There's nothing to this awful recycled, lowbrow third sequel to the "Friday" series except lame jokes, loathsome characters, and ethnic stereotypes galore. Let's hope there's not a "Next Next Friday".