In an effort to encourage children to spend more time outdoors and reconnect with nature, the U.S. Forest Service and the Ad Council have joined Sony Pictures Entertainment to launch a series of public service advertisements (PSAs) featuring characters and footage from Columbia Pictures/Sony Pictures Animation’s upcoming family comedy The Smurfs™ 2. The PSAs are an extension of the U.S. Forest Service and Ad Council’s Discover the Forest campaign as part of the studio’s “America the Bluetiful” initiative, a nationwide tour where the Smurfs aim to “bluetify” America through a series of environmentally friendly activities.
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