BOOTLEG FILES 894: “The Frederick Douglass Afro Sheen Commercial” (1979 television commercial featuring an unlikely historic figure promoting haircare products).
LAST SEEN: On YouTube.
AMERICAN HOME VIDEO: None.
REASON FOR BOOTLEG STATUS: There has been no home entertainment anthology for the television commercials for this Afro Sheen product line.
CHANCES OF SEEING A COMMERCIAL DVD RELEASE: Not likely.
It is not uncommon for historical figures to be used in television commercials, usually for comic effect. Leonardo Da Vinci was incorporated into a Red Bull advertisement, Abraham Lincoln hawked Geico’s insurance products, and several of the Founding Fathers turned up pitching a variety of goods. But for pure undiluted strangeness, nothing beats a 1979 television commercial where the 19th century abolitionist Frederick Douglass is called up to sell the Afro Sheen line of haircare products aimed at Black Americans. And while the concept is more than a little bizarre, the result is delightfully effective.
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