Yesterday marked the decade anniversary of the release of “Cloverfield.” It was in 2007 that Bad Robot unleashed an amazing and painfully addictive viral campaign for what was essentially a modern giant monster movie. Taking to the internet as the primary tool, fans speculated for over a year what “Cloverfield” was from theories about a Cthulhu apocalypse film to “Voltron,” and fans even created their own monster designs for what the monster would and should logically look like.
There was even a mysterious online game that had zero to do with the movie but capitalized on the mystery, nonetheless. “Cloverfield” ended up being a wonderful film, and the start of an anthology movie series that involved human struggle, a mysterious marketing campaign and a giant behemoth of some kind. With “Cloverfield” now a decade old and two more mysterious movies from the series coming very soon, I look at five reasons why the movie is still so fantastic.
