{"id":40015,"date":"2023-06-09T18:41:16","date_gmt":"2023-06-09T22:41:16","guid":{"rendered":"https:\/\/www.cinema-crazed.com\/blog\/?p=40015"},"modified":"2023-06-09T18:41:16","modified_gmt":"2023-06-09T22:41:16","slug":"flamin-hot-2023","status":"publish","type":"post","link":"https:\/\/www.cinema-crazed.com\/blog\/2023\/06\/09\/flamin-hot-2023\/","title":{"rendered":"Flamin\u2019 Hot (2023)"},"content":{"rendered":"<p style=\"text-align: left;\"><a href=\"https:\/\/www.cinema-crazed.com\/blog\/wp-content\/uploads\/2023\/06\/flaminhot-still.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-40016\" src=\"https:\/\/www.cinema-crazed.com\/blog\/wp-content\/uploads\/2023\/06\/flaminhot-still.jpg\" alt=\"\" width=\"620\" height=\"349\" srcset=\"https:\/\/www.cinema-crazed.com\/blog\/wp-content\/uploads\/2023\/06\/flaminhot-still.jpg 620w, https:\/\/www.cinema-crazed.com\/blog\/wp-content\/uploads\/2023\/06\/flaminhot-still-300x169.jpg 300w, https:\/\/www.cinema-crazed.com\/blog\/wp-content\/uploads\/2023\/06\/flaminhot-still-2x1.jpg 2w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a>It\u2019s pretty disheartening when a movie like \u201cFlamin\u2019 Hot\u201d is released that offers a different take on the whole rags to riches story. Then you learn that none of it is even remotely true, and all you can really do is invest in a myth, or shut it off halfway. I decided to stick with it because, hey if you can\u2019t be given a true story, maybe there\u2019s an <strong><em>entertaining<\/em><\/strong> one to be found. But \u201cFlamin\u2019 Hot\u201d is just another in a line of \u201cRah Rah Capitalism!\u201d movies to be found on the market with movies like \u201cTetris,\u201d \u201cBlackberry,\u201d and the obnoxious \u201c<a href=\"https:\/\/www.cinema-crazed.com\/blog\/2023\/04\/14\/air-2023\/\">Air<\/a>.\u201d I don\u2019t know what the goal is behind making movies about the creation of various products, but I\u2019m just not on board.<\/p>\n<p><!--more--><\/p>\n<p>Richard Montanez, the son of a Mexican immigrant, was a janitor at Frito Lay when he came up with the idea for Flamin&#8217; Hot Cheetos. His creation, inspired by the flavours of his community, revitalizes Frito-Lay and disrupts the food industry.<\/p>\n<p>You can argue that \u201cFlamin\u2019 Hot\u201d has a sense of significance to the whole idea of pop culture and business, but it feels so slimy to me.\u00a0 All these movies feel like committee made propaganda meant to lionize what was just the scheme of marketers and corporate developers in the end. I don\u2019t need to see Matt Damon giving tear drenched speeches about sneakers. And there just isn\u2019t enough in \u201cFlamin Hot\u201d to warrant a ninety minute movie. This is especially true considering that <strong><em>none of it is factual<\/em><\/strong>. The whole story of Richard Monta\u0148ez and how he invented \u201cFlamin\u2019 Hot Cheetos\u201d has been debunked by investigators as a lot of tall tales and huge exaggerations.<\/p>\n<p>The actual Monta\u0148ez is something of a grifter who has centered his life on lionizing himself and perpetuating the myth of the American immigrant rising to power thanks to good old fashioned hard work. The tall tale itself is a goofy (Jessie Garcia and Annie Gonzalez are at least charming), often cheesy comedy drama that thrives on cheesy speeches and sentimentality. Eva Longoria\u2019s direction is nothing innovative, all the while \u201cFlamin\u2019 Hot\u201d watches like a disingenuous Latino flavored Capra film. There\u2019s even the consistent religious overtones revolving around Richard\u2019s wife whose religious devotion is implied to have played a hand in Richard\u2019s success story. I hope Eva Longoria uses her platform to tell true, compelling stories about the immigrant experience and living in America, someday.<\/p>\n<p>\u201cFlamin\u2019 Hot\u201d just feels like another grift.<\/p>\n<p><strong>Now Streaming on Hulu.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s pretty disheartening when a movie like \u201cFlamin\u2019 Hot\u201d is released that offers a different take on the whole rags to riches story. Then you learn that none of it is even remotely true, and all you can really do is invest in a myth, or shut it off halfway. I decided to stick with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[64,138,219,469],"class_list":["post-40015","post","type-post","status-publish","format-standard","hentry","category-movie-reviews","tag-adaptation","tag-biography","tag-comedy","tag-history"],"_links":{"self":[{"href":"https:\/\/www.cinema-crazed.com\/blog\/wp-json\/wp\/v2\/posts\/40015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinema-crazed.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cinema-crazed.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cinema-crazed.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cinema-crazed.com\/blog\/wp-json\/wp\/v2\/comments?post=40015"}],"version-history":[{"count":1,"href":"https:\/\/www.cinema-crazed.com\/blog\/wp-json\/wp\/v2\/posts\/40015\/revisions"}],"predecessor-version":[{"id":40017,"href":"https:\/\/www.cinema-crazed.com\/blog\/wp-json\/wp\/v2\/posts\/40015\/revisions\/40017"}],"wp:attachment":[{"href":"https:\/\/www.cinema-crazed.com\/blog\/wp-json\/wp\/v2\/media?parent=40015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cinema-crazed.com\/blog\/wp-json\/wp\/v2\/categories?post=40015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cinema-crazed.com\/blog\/wp-json\/wp\/v2\/tags?post=40015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}