The Rapid Rise of Martin and Lewis

In celebration of the 75th anniversary year of the teaming of Dean Martin and Jerry Lewis (and conversely, the 65th anniversary of their split), this episode of “The Online Movie Show” takes a look at how the zany comedy duo became overnight sensations. Richard S. Greene, author of “Marketing Mayhem!: Selling Dean Martin & Jerry Lewis to Post-War America,” is the episode’s guest.

The episode can be heard here.