When Warner Bros. partnered with ABC in 1960 for the production of “The Bugs Bunny Show,” General Foods Corporation was signed as the sponsor of the show. It was the proverbial match made in Heaven, as the company offered a line of breakfast cereals and flavored drink mixes aimed at the kiddie consumer while the Warner Bros. cartoon characters were the ideal sales tools to entice the show’s juvenile viewers and their grocery shopping parents.
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