When Warner Bros. partnered with ABC in 1960 for the production of “The Bugs Bunny Show,” General Foods Corporation was signed as the sponsor of the show. It was the proverbial match made in Heaven, as the company offered a line of breakfast cereals and flavored drink mixes aimed at the kiddie consumer while the Warner Bros. cartoon characters were the ideal sales tools to entice the show’s juvenile viewers and their grocery shopping parents.
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BOOTLEG FILES 691: “Peter Lemongello – Love 76” (1976 TV commercial for a double-album release).
LAST SEEN: It is on YouTube.
AMERICAN HOME VIDEO: None.
REASON FOR BOOTLEG STATUS: There is no reissue channel for old TV advertisements.
CHANCES OF SEEING A COMMERCIAL DVD RELEASE: Unlikely.
Back in the 1970s, the only way aspiring singers could achieve stardom was to go through major record labels that produced music that received constant playing on popular radio stations. But one unlikely singer made a bold attempt to buck the system and circumvent his way to stardom. His efforts ultimately failed to work, but it laid the groundwork for a bold new approach to popular music marketing.
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