It is impossible to make an intentionally campy film. The whole point of camp is that it never realizes that it is camp. For example, “Valley of the Dolls” is genius camp because it is so wonderfully wrong at every imaginable turn, with the gifted cast trying and cluelessly failing to create alchemy with their material. If the actors started winking at the audience or smirking at their material, then it is not camp – it is just plain dumb.
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