The character that helped build Troma in to the company we know and love it as today, is still a wonderful and fun anti-hero who finds himself dropped in to fate’s door after a mean prank pulled on him one day. In Tromaville New Jersey, Melvin is a young janitor for a local health club dominated by a pair of muscle bound bullies. By day, the bullies roam around the club taunting Melvin and hanging around with their busty girlfriends, but by night they’re vicious hit and run murderers that take joy in killing children and helpless animals. After Melvin accidentally runs afoul one of the bullies, his girlfriend invites Melvin to a private rendezvous on the condition he wear a pink tutu.
After realizing he’s been the victim of a prank, Melvin crashes through a window and falls in to a drum of toxic ooze. Disfigured and transformed in to the muscle bound Toxic Avenger, he roams the streets of Tromaville murdering criminals and rapists, and laying down the law with his handy mop. Despite the very low budget, “The Toxic Avenger” works as a simultaneous superhero action tale and monster movie. A lot like “Robocop,” Troma’s superhero gets the job done in the most violent manner possible.
Michael Herz and Lloyd Kaufman are never above being as splatterific as possible, showing off a ton of gruesome moments including Toxie taking off a thug’s nose, and tearing another’s arm clean off. Of course a lot of the movie doesn’t reserve the grue for the bad guys, eliciting genuine cringe inducing moment when Melvin is turned in to the Toxic Avenger. Even for an indie film in 1984, the sight of Melvin’s skin pulsing and bulging from the toxic waste is grotesque and you hate to see such a goofy protagonist be reduced to this monster. Toxie is kept in the dark for most of his introduction, as he begins feeling his way around his strengths and weaknesses, and realizing his mutation allows him a chance to fight evil.
He begins to take on the bigger nemesis when he realizes the local police force is run by a corrupt chief and his sergeant whose attitude is very Nazi like. Herz and Kaufman give Toxie some time to even fall in love with a beautiful blond girl, and do battle with the villains from the gym. “The Toxic Avenger” is still a fun and off the wall action horror movie with its own twist on the superhero sub-genre. Leave it to Lloyd Kaufman and Michael Herz to take typical superhero tropes and twist in to something wonderfully gruesome and absurd.
It should serve as no surprise that since its initial release, “Sell Your Own Dan Movie!” has sold big with aspiring filmmakers across the country, and it should also serve as no surprise that “Sell Your Own Damn Movie!” is probably the best how to guide for indie filmmakers on how to get their completed films out there and consumed for mass audiences. Whether you love Troma to death or hate Lloyd Kaufman like date rape, there’s no denying that the man has amassed decades of experience in indie filmmaking and has built an encyclopedic knowledge on the do’s and don’t’s on selling your film and how to get certain audiences aware of your creative work.